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Further, retailers should be ready for increased foot traffic earlier than ever, with a quarter of Generation Z consumers already starting to shop for back-to-school, and nearly all actively seeking deals or discounts before buying online.
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That’s not an excuse to ignore digital channels, but it’s a reminder that it’s worth recognizing that the most likely path to purchase is “research online.
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3 Introduction 4 Website Effectiveness 7 Traffic Generation 16 List Building 19 Contact Management 22 Email Marketing 26 Conclusion
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